Most followed T20 Leagues on social media
The advent of social media has brought about massive changes in all walks of life. It has had a significant impact on sports and sporting teams as well. Through social media fans, today feel more connected with the team and the players. It also gives an insight into practices and behind the scenes of teams something which elevates the experience of supporting a specific team for the fans. Cricket today is engulfed by T20 leagues across the world and with interesting content posted regularly, the leagues have established quite a following for themselves across platforms. Let us have a look at the most followed T20 leagues on social media.
T20 Blast-1.144M
The T20 league in England, currently the Blast has been rebranded and renamed several times over the last two decades. While in 2003, the T20 competition in England was called Twenty20 Cup it was changed to Friends Life t20 in 2009 and eventually took the name of T20 Blast in 2014. Despite being played at the home of cricket, the Blast isn’t very popular as the season clashes with the international calendar. Nevertheless, with the top English players available this season, the blast has seen a surge in popularity especially on social media and today have 202K followers on Instagram, 840K likes on Facebook and 102k followers on Twitter which indicates a total following of 1.144M.
Big Bash League- 3.529M
After the IPL, Big Bash League in Australia was the second major league to make an appearance in 2011-2012. Like T20 blast, BBL usually misses out on having the Australian top stars play through the tournament. However, BBL has very engaging and entertaining social media handles which keep the audience hooked and their content has just got better with time. Currently, BBL has 680K followers on Instagram, 2.5M likes on Facebook page and 349K followers on Twitter taking their overall tally to 3.529 M.
Caribbean Premier League –4.346M
Caribbean Premier League with its inaugural season in 2014 has grown to be an extremely popular league. The West Indians are superstars in the shortest format of the game and it is thoroughly entertaining to watch cricket with The West Indian flavour. With all the unique celebrations and theatrics of players in the CPL to showcase, the social media of CPL has grown steadily and their following stands at 509K Instagram followers, 3.6M on Facebook and 237K on Twitter which adds up to a total of 4.346M.
Pakistan Super League- 6.256M
The popularity of cricket in the subcontinent is well documented. It then comes as no surprise that Pakistan Super League is one of the most popular leagues on social media. With 656K followers on Instagram, 4M Likes on Facebook and 1.6M followers on Twitter, the PSL which started in 2016 has the second largest presence of social media and surely with the love Pakistan has for its cricket, the number will keep on rising in the coming years.
Indian Premier League-29.1M
The Indian Premier League is undoubtedly the most popular league in terms of brand value as well as on social media. The IPL set the platform in 2008 for other leagues to follow. The IPL social media handles have put out quality content right from match clips to player interviews and with the last few months under lockdown, IPL has further strengthened its presence on social media and today has 4.9M Instagram followers, 21M likes on Facebook and 5.5M followers on Twitter with a total of 29.1M. With a never before seen hype for the IPL this year, and a lot of content to be shared, expect the following of IPL social media handles to grow by several times in the next couple of months.
