MLC partners with Viacom18 as media rights partner in India

MLC will feature top-class international talent playing alongside America’s best players for the Los Angeles Knight Riders, MI New York, San Francisco Unicorns, Seattle Orcas, Texas Super Kings, and Washington Freedom. The inaugural season will be played in a round-robin format with the four best-performing teams competing in a multi-game playoff and final round to decide a champion, to be crowned on July 30.

In a joy to fans in India, MLC has partnered with Viacom18 to broadcast all MLC matches in Indian subcontinent. Fans can enjoy the tournament on Sports18 channel for TV viewers & JioCinema for OTT viewers.

“JioCinema continues to change the landscape of sports consumption, and with Major League Cricket, fans will watch their favourite T20 cricketers and cheer for teams affiliated to their favourite franchisees,” said Viacom18 Sports Head of Strategy, Partnerships & Acquisitions Hursh Shrivastava. “Indian viewers love T20 cricket, and we expect them to enjoy the action from the inaugural edition of the league across JioCinema and Sports18.” further added Hursh

“We are delighted to partner with Viacom18 and ensure that the world-class T20 action Major League Cricket will feature is widely available in India, streamed on JioCinema, and broadcast on Sports18,” said Vijay Srinivasan, co-Founder, Major League Cricket. “Our six teams feature T20 superstars fans in India love to watch, and there’s no better partner to showcase world-class sports broadcasts in the world’s largest cricket market than Viacom18’s channels.” he added