Brand Virat: Net worth of India’s all-format captain – Virat Kohli
The Indian skipper Virat Kohli is unarguably one of the finest batters and players in modern-day cricket. Having risen the ranks as a U-19 World Cup-winning captain, Kohli has covered miles on the road of success both as a batsman and as a leader. Already renowned for his grand on-field style, Kohli is not less than a sensation off the field.
An owner of an A+ contract with the BCCI, Kohli is paid a whopping INR 7 Crore every year for his services to the Indian team. Apart from that, the 32-year-old receives INR 17 Crore as a retainer from his IPL franchise Royal Challengers Bangalore (RCB) for plying his trade in the cash-rich league.
Brand association
A successful businessman with multiple ventures, Kohli earns a gigantic sum of money from commercial advertisements both on Television and social media platforms such as Instagram, where he endorses various brands as paid promotions. Kohli is the co-director of Cornerstone Sport and Entertainment Pvt. Ltd. and earns more than a whopping 150 Crores from his brand endorsements including Audi Cars, MRF, Tissot, Puma, Google Duo, MPL, Blue Star, Boost, American Tourister, Flipkart, and more.
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He entered into the world of fashion business in 2014 through his brand “Wrogn”. The Indian skipper’s penchant for fitness is well-known and he owns a chain of gym and fitness centres in the name of “Chisel Fitness”. Further, Kohli has partnered with Zeeva, a Hong-Kong based electronic company, to launch MuveAcoustics, a personal audio brand. Another prominent business venture of Kohli includes his deal with the renowned brand Puma for his brand One8, which offers branded apparel, accessories, footwear, etc.
Kohli co-owns FC Goa, UAE Royals, and Bengaluru Yodhas – ISL, ITPL, and Pro Wrestling League franchises respectively. He is also the proud owner of the London-based tech start-up “Sport Convo”, supported by renowned footballer Gareth Bale, meant for letting sports enthusiasts communicate with each other. Kohli is also a partner of “Stepathlon Kids”, an online community meant to motivate children aged between 8-12 years to be physically active.
Here’s what I’m doing when I’m not training. Gaming on the MPL App! ? Play all your favourites out of more than 40 games available on the app and don’t forget to create your Fantasy teams on @PlayMPL as well. ?? Download now from https://t.co/iJDdxKfsqz pic.twitter.com/W7Fos8GYWq
— Virat Kohli (@imVkohli) June 23, 2020
The cricketer charges almost $1 million a day for his shoots, putting him in the league of international sports stars. He also has an exclusive mobile application named “Virat Kohli official app” which allows his fans to stay close to him and also purchase various merchandise of the brands he endorses. His car collection, which includes the likes of Audi, Bentley, Lamborghini, Jaguar, and Land Rover, is over 16 Crores, while he owns multiple properties in Delhi and Mumbai.
Social influence
The global megastar has over 200 million followers on Twitter, Facebook and Instagram combined and is married to Bollywood actress Anushka Sharma. As per Forbes’ list of highest-paid athletes in 2020, Kohli caps his earnings at a reported fee of $26 million, which roughly translates to ₹196 crores. He is the only Indian for the second year in a row to feature in the list, taking the 66th spot. According to multiple reports, Kohli’s net worth can be estimated at around ₹950 crores.
