BCCI announces IPL media rights tender for 2023-27 cycle

The Board of Control for Cricket in India (BCCI), on March 29, announced the release of Invitation to Tender (ITT) for the media rights of the Indian Premier League for the 2023-27 cycle.

The IPL Governing Council invited bids from “reputed entities” to own the media rights through a tender process, the details of which, a BCCI press release stated, will be “made available on receipt of payment of a non-refundable fee of INR 25,00,000”. The detailed terms and conditions governing the tender process including eligibility requirements, process for submissions of bids, proposed media rights packages, and obligations, etc. are contained in the ‘Invitation to Tender’ (“ITT”) which will be made available on receipt of payment,” the release said. “The ITT will be available for purchase till May 10, 2022.”

Explaining the conditions further, the release stated that while any party interested in submitting a bid is required to purchase the ITT, however, “only those satisfying the eligibility criteria set out in the ITT and subject to the other terms and conditions set out therein, shall be eligible to bid. BCCI reserves the right to cancel or amend the bidding process at any stage in any manner at its discretion,” it added.

With this process there will not only be revenue maximisation but also value maximisation: Jay Shah

Board Secretary Jay Shah, in a series of tweets, stated that following the addition of two new teams in the IPL, the BCCI is aiming to take the tournament to “newer and greater heights.”

“I’m pleased to announce that @BCCI has issued the tender document for @IPL media rights for seasons 2023-27. With 2 new teams, more matches, more engagement, more venues, we are looking to take #TataIPL to newer and greater heights,” read his tweet.

The Tender document is now available for purchase. For the first time in @IPL history, the media rights will be e-auctioned. The e-auction will commence from June 12th, 2022. “I’ve no doubts that with this process there will not only be revenue maximisation but also value maximisation, which will benefit India Cricket immensely,” it added.

Earlier reports had confirmed that the IPL Governing Council had decided during its recent meeting in Mumbai on March 25 that Over The Top (OTT) platforms and multiple broadcasters will not be permitted to bid together.