5 Indian cricketers who own a lifestyle brand
The modern-day cricket has changed definitions of being a classy player. If the person has to be in the eyes of the fans, he needs to make some style statements outside the field too. Apart from displaying skills in the field, it has become equally significant for players to maintain a little sense of fashion and style.
It is a result of the same development that famous cricketers have come up with their lifestyle brands over the years. When fans get hold of apparel from the brand of their favourite cricketer, they start associating themselves with those players. It has impacted the lives of people in a great sense. Let’s look at brands owned by some famous cricketers.
5. Yuvraj Singh – YouWeCan
After battling the deadly disease, Yuvraj Singh made a comeback in the public area with a lot of will and power. In 2017, he came up with his royal sports and lifestyle brand, YWC (YouWeCan), with the only store in Varanasi, UP. The brand which sold classy athletic wear from T-shirts, track pants to caps came in the price range of Rs 699-4999. The brand received a lot of attention from the youngsters, and the brand name itself advocated a great motivating message.
4. Virat Kohli – Wrogn
The current Indian skipper has set some major fashion goals among the youth of today. Not only have his perfect strokes on the field gathered a lot of attention, his off-field sense to carry clothes keeps turning the heads. He co-owns a brand named ‘Wrogn’ which is doing incredibly well amid the new generation. Selling trendy t-shirts and apparel, the brand managed to do great business around a whopping Rs 500 crore in 2019.
3. Harbhajan Singh – Bhajji
The turbanator of the Indian squad, Harbhajan Singh, also owns a sports lifestyle brand named Bhajji. Around 200 stores in India are selling Bhajji brand products. The cricketer even launched an exclusive store in Toronto, Canada. Becoming the multi-crore international brand in the section of cricket wear, lifestyle, and apparel, Bhajji has become a huge success within five years of its launch.
2. Sachin Tendulkar – True Blue
The God of cricket is not behind when it comes to having a fashion sense that matches the taste of the current generation. In 2016, Tendulkar opened a joint venture with Arvind Fashions to launch the brand True Blue. True Blue has a premier collection in menswear apparel and accessories.
The unique thing about the brand is, it blends Indian authentic clothing and dyeing methods to produce a western variety. The brand now has 75 outlets across the country, including eight private stores.
1. MS Dhoni – Seven
The former legendary skipper of India, MS Dhoni, co-owns and also endorses the sportswear label, Seven. The exclusive lifestyle brand has 300 plus distribution and multi-brand stores with 7 of its own outlets across the country. It is also available on all the online shopping websites. Its biggest store opened in Chennai in May 2018, and with plans to expand it much more, the brand is planning to come up with 300 stores soon.
